Today’s patients think, decide, and commit differently than ever before. In this course, Coach Eric breaks down how modern consumer behavior influences treatment decisions - and how proven psychology principles can be intentionally built into every stage of the patient journey. Learn how to guide patients toward confident starts without scripts, pressure, or resistance.
How to Move More Patients From “Thinking About It” to “Let’s Start”
Patients are exposed to thousands of marketing messages every day, yet only a few truly stand out and trigger action. This course introduces 12 foundational consumer psychology strategies that directly impact how patients perceive value, justify cost, and ultimately decide to move forward with treatment. Coach Eric explains how consumer behavior has evolved across generations and why today’s technology-driven environment requires a more intentional approach to communication.
You’ll gain a clear understanding of the universal buying cycle - how understanding, perceived value, and cost work together to drive commitment—and how to guide patients toward clarity instead of hesitation. In the second half of the course, these strategies are applied across the entire patient experience, from digital marketing and phone interactions to exams, financial presentations, and follow-up routines. The result is greater consistency, stronger confidence, and measurable growth in treatment starts.
What you Receive:
Buy today and receive access forever!
Expert guidance and actionable insights you can apply immediately
A breakdown of 12 proven consumer psychology strategies that influence decision-making
Practical application across marketing, phone calls, in-practice conversations, and financial presentations
Real-world examples translated into easy-to-apply concepts for your practice
Unlimited Access - Keep this Course for Life
4K High-Definition Video Quality
About Your Coach
Hear from six time President Club winner, Coach Eric Field!