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The Power of Going Beyond

The Power of Going Beyond

In today’s competitive environment, simply meeting expectations is no longer enough. In this course, Coach Eric introduces a powerful mindset shift that challenges practices to move beyond “good enough” and intentionally create experiences patients remember, share, and advocate for. Learn why going beyond expectations is essential for building loyalty, driving referrals, and creating sustainable growth at every stage of the patient journey.

Learn to Create Five-Star Experiences That Drive Loyalty, Referrals, and Growth

Every patient interaction is shaped by expectations—and those expectations ultimately determine whether patients become detractors, neutral participants, or true promoters of your practice. In this course, Coach Eric breaks down how world-class organizations use Net Promoter Score (NPS) to measure loyalty and organizational health, and why only experiences rated a 9 or 10 actually fuel growth through referrals.

Through powerful real-world examples outside of healthcare, including luxury hospitality and customer service, you’ll see how intentional planning, attention to detail, and interdepartmental communication transform ordinary moments into memorable experiences. You’ll learn why going beyond is never accidental—and how consistently exceeding expectations earns trust, loyalty, internal referrals, and even the right to premium pricing.

What you Receive:

Buy today and receive access forever!

Expert guidance and actionable insights you can apply immediately

A clear breakdown of how expectations shape loyalty, referrals, and growth

Real-world examples that bring the concept of “going beyond” to life

A practical framework for creating five-star experiences across the patient journey

Unlimited Access - Keep this Course for Life

4K High-Definition Video Quality

About Your Coach

Hear from six time President Club winner, Coach Eric Field!

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